Brand Identity: Nature’s Best, Inc.
Nature’s Best, Inc. was looking for a fresh take on its brand that is trustworthy to its customers of 25+ years with a modern touch.
After determining Nature’s Best, Inc.’s target customers, we started with 10 sample logos. Some were focused on incorporating Missoula’s mountainous landscape, others on lawn care, and some emphasizing the business name.
We selected a simple and clean logo that puts the brand’s message in focus. Paired with vibrant greens, this logo makes the company’s services clear to new customers and can easily be scaled or transformed for any use.
The final brand identity guides include primary and secondary logos in black, white and color across numerous file types for any application. Nature’s Best wanted a large color palette highlighting colors its audience associates with year-round lawn care. We chose three fonts for marketing materials that are open source from Google Fonts to cut costs.
